Sony unveils Google TVs with Web surfing system
The new Google TV sets with LCD screens ranging from 24-inches to 46-inches will hit the US market by early next week with pre-orders can be made at Best Buy’s and Sony’s websites. The retail prices is expected to be between $600 to $1,400.
The price is about $200 to $300 higher than the price of similar TVs. Though with the current economic situation people tend to pinch their wallet from unnecessary buy, the strong sales of iPhone and iPad proved otherwise. People are still willing to buy breakthrough gadgets but Sony need to rally a marketing campaign to convince people out there why the products worth the extra money.
The high-definition sets unveiled Tuesday evening in New York will have LCD screens ranging from 24 inches to 46 inches, with recommended retail prices from $600 to $1,400. Sony will begin selling the new sets in its online store Saturday, and they should be available in Best Buy Co.’s U.S. stores by early next week. Pre-orders are currently being taken at both Sony’s and Best Buy’s websites.
Forrester Research analyst James McQuivey isn’t convinced that Sony and Google will be able to make a compelling enough case to turn this new generation of TVs into a must-have item, even though he is impressed with the technology inside the sets.
“Price is going to be important,” he said. “Google TV is a powerful experience, but most people aren’t going to understand it unless they can see it in action. And Google isn’t known for its consumer marketing experience. I think they have the right concept here, but I am not sure about the execution yet.”
Like millions of mobile phones that have been sold in the past two years, Sony’s new TVs will be built on Google’s Android operating system. It will navigate websites with Google’s Chrome browser and rely on Intel Corp.’s Atom chips for its processing power. The system can comb through the Internet, television programming guides and even DVRs from satellite operator Dish Network Corp. to find all video connected to a request entered into a search bar at the top of the screen.
The remote control for Sony’s Google TVs includes a standard, “QWERTY” keyboard to enter the search requests or make other comments on the Internet while retaining the ability to watch TV simultaneously.
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